To help LifeWise promote their Health Plan of Washington, in partnership with Copacino+Fujikado, we created a series of energetic, muralistic vignettes showcasing active Pacific Northwest dwellers healthfully and happily enjoying themselves in picturesque Northwest settings.

The setting, characters and details in our illustrations emphasize the company’s locality and connection to the healthy lifestyles of their customers. The nuanced vignettes served as the foundational set pieces we versioned out for use cross the Pacific Northwest for advertising on billboards, bus wraps, video spots and interactive online advertisements.