To make a complex story compelling and digestible, we engaged simple geometric shapes to represent the diverse customer segments that kick off CLEAResult’s data-fueled approach to helping customers make environmentally friendly changes to their daily habits.

Working for and at CLEAResult, an energy efficiency consulting company, we provided creative direction, illustration, animation and marketing strategy to conceive and produce this video. By showcasing the interpersonal connections afforded by variable data and behavioral science, we demonstrate how the smart use of data can lead to personal identification and motivate positive behavioral change.